During WWI, Léon Bel, creator of La Vache Qui Rit, saw the design above on trucks that transported fresh meat to the troops at the front. The troops named this cow the Wachkyrie, a play on the German word Walkyrie, to annoy their adversaries.

When the time came to design his packaging, Bel recalled having seen this design and decided to use it as a starting point. He asked Benjamin Rabier, the original Wachkyrie artist, to make him a friendly cow that would appeal to the public. Thus the Vache Qui Rit… And it was Léon Bel’s wife who asked them to give the cow earrings!

If you speak French, read the whole story and see some great vintage Vache packaging at Ma culture confiture and learn more about Benjamin Rabier’s role at ROCBO.

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