Ali and Bono were having lunch with friends and discovered, among the other guests, Bernard Arnault, chairman and CEO of the fashion conglomerate LVMH. Bono asked his advice — and now Edun is part of the LVMH stable of luxury brands, standing alongside Céline, Louis Vuitton and Dior.

via Times Online. See the rest of the Edun pre-fall 2010 collection.

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